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Private Label

Create Your Brand.
Control Your Story.

At Agajanian Vineyards & Wine Company, we bring nearly a century of agricultural heritage and wine expertise to your private label vision. Whether you’re an emerging wine entrepreneur, retail buyer, or established brand looking to expand, our end-to-end private label solutions offer a seamless path from vineyard to shelf.

As seasoned wine négociants and merchants, we don’t just sell wine — we help you build a brand that reflects your values, audience, and business goals.

Full-Service Wine Sourcing & Brand Development

Sourcing

Access to premium-to-luxury bulk wines and winegrapes from top California AVAs including Napa Valley, Sonoma, Central Coast, and more.

Custom Blending

Collaborate with our winemaking team to develop distinctive flavor profiles aligned with your brand.

Packaging & Design Support

Label development, compliance, bottling, and aesthetic consulting tailored to your brand identity.

Production Management

Coordination with trusted partners to ensure timely, high-quality bottling and packaging.

Logistics

Coordination with trusted partners to ensure timely, high-quality bottling and packaging.

What Is a Control Brand?

A Control Brand is a privately labeled product developed exclusively for a retailer or distributor — giving you full control over pricing, marketing, and brand identity without needing to own production facilities.

At Agajanian, we specialize in helping partners:

  • Develop their own control brands from scratch

  • Extend existing retail or hospitality portfolios

  • Maintain exclusive access to unique blends not found elsewhere

Whether it’s a single varietal or a multi-tiered collection, we’ll help you shape a wine program that stands out — and stays protected from your competition.

Who We Work With

We partner with a diverse range of businesses, brands, and individuals who are ready to bring their private label wine vision to life. Whether you’re scaling up an established wine program or just starting out, our team offers unmatched experience and support.

1

Grocery & Retail Chains

Develop exclusive control brands that build customer loyalty and drive higher margins. We help retail buyers expand shelf variety with consistent, high-quality SKUs tailored to their audience and price point.
2

Restaurants & Hospitality Groups

Design house wines that match your cuisine, elevate your wine list, and enhance the guest experience. Whether you need a bold red for your steakhouse or a crisp white for your seaside resort, we’ll help you stand out.
3

Wine Subscription Clubs

Keep your wine club fresh and engaging with signature blends, limited releases, and curated varietals. Our private label options allow you to offer members something exclusive, every time.
4

Boutique Wine Shops

Offer your customers a truly local or niche experience. We help independent wine shops launch personalized labels that resonate with their community and clientele.
5

Entrepreneurs Launching Their First Wine

No winery? No problem. If you have the vision, we have the infrastructure. From label design to sourcing, we help first-time founders bring their dream wine to market — without the overhead of a vineyard or facility.
6

…and more.

If you have a concept, a brand, a customer base—or even just a great idea—we're ready to help you bring your private label wine to life.

Ready to Build Your Wine Brand?

Let’s create a private label or control brand that speaks to your market — with the quality, reliability, and legacy of Agajanian Vineyards behind it.

Get Started